Social Media Marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube. View our packages today!

Why is everyone doing this?

It’s easier to communicate a message via social media tools. Why send a letter in the mail when you can get customers to subscribe to your blog or newsletter and get all news updates free? Why spend all your money on advertising when Boston Web Guru can really get them to visit your site by posting deals on Facebook, updates on Twitter and new videos on YouTube?

The biggest advantage of social media is clear: you get more business.

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Boston Web Guru can help you in building brand recognition of your social sites to generate customer visits to your .com. Empower your business with Social Media Marketing and a branding strategy that shows you the results.

Our Social Media Marketing programs center around efforts to create content relevant to your site that attracts attention, generates online conversations, and encourages readers to share it with their social networks. This message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company.

Starbucks can be found on Facebook, YouTube, Flickr, Twitter, and on their own blogging site My Starbucks Idea. Starbucks is considered to have one of the best social media strategies. The focus is geared toward the needs, wants and likes of existing companies and building that relationship to help gain new customers.	Target has been successful on Facebook by "getting real" with customers and exposing products which resonate with the customers. Target took time to understand the medium and how to use it to benefit connecting with the customer. They embraced the learning curve and did especially well by allowing customers to help shape the group.	Dell Computer has a strong blogging presence with its Direct2Dell forum. Not only is this a chance for bloggers to learn about new products but it has also helped improve the organizations reputation. The amount of negative blogs dropped from 49% to 22% since the start of the site. Dell was able to connect with the customers and immediate address their concerns, comments, and questions through the blog.